There are sports and social programs run by the Real Madrid Foundation that help people in need. This clothes line brings attention to those programs.

Artist Pack is a new line of clothes made by adidas and the Real Madrid Foundation that mixes art, sports, and getting involved in your community. A well-known graffiti artist named Zeta 1970 made this new string. The Community of Madrid sees his work as intangible property.

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Urban culture and football are both parts of the Artist Pack project. The goal is to bring the Real Madrid Foundation’s social work to people all over the world and help vulnerable groups become part of society.

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Zeta 1970 made a one-of-a-kind art piece that represents the Real Madrid Foundation. The one-of-a-kind design uses football as a way to bring people from different backgrounds together. It sends a clear message: racism based on gender, religion, culture, or social status has no place on the field.