Kylian Mbappé has bought shares in Loewe Technology, a German company that makes electronics.

With the French football player’s investment, the well-known brand hopes to strengthen its place around the world, enter new markets, and grow its appeal to younger, tech-savvy customers. There was no information given about the size of the investment or the money involved.

Mbappé said, “I’ve always been interested in technology and new ideas.” “Dedication, determination, performance, and being yourself are what Loewe stands for. These are values that inspire me on and off the pitch.” I’m excited to be a part of the brand’s next step and see it succeed in new ways, especially as it changes to meet the needs of today’s customers.

Loewe says that Mbappé’s investment is meant to speed up the company’s plan for global growth, especially in places like Asia and North America. The relationship should also lead to the creation of new products, mainly powerful, interactive home entertainment systems that fit the needs of today’s people.

Our CEO, Aslan Khabliev, said, “We are thrilled that Kylian Mbappé has joined the Loewe family.” He has a lot of power outside of sports, which makes him a great partner to help us bring our brand up to date and appeal to a new group of customers. We will bring together our history of making high-quality goods with Kylian’s global appeal to make big changes that are both luxurious and technologically advanced.

As part of Kylian Mbappé’s commitment to social issues, the partnership will focus on projects that make technology easier for everyone to use. This will help Loewe’s product line and market presence.

Loewe was started in 1923 and is based in Kronach, Bavaria. They make smart TVs and other “made in Germany” audio and video equipment. After playing as a child, Kylian Mbappé played for AS Monaco and then Paris Saint-Germain, where he scored the most goals in the club’s history. In the summer of 2024, he moved to Real Madrid.