Erling Haaland and Vinicius Jr., two of the best soccer players in the world right now, are in the new ads for CLEAR Men shampoo.

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Together with MullenLowe Singapore, the TVC “CLEAR Men Apresenta: A Missão” was made. In it, Erling Haaland and Vinicius JR are agents whose job it is to crack the case.

Norwegian football player Erling Haaland plays a detective who is looking into the strange white spots that many men have left behind. Men with hair problems and a bad “bald” crime boss who gives them bottles of “fake” shampoo are shown. Erling Haaland with the CLEAR Men shampoo product is the answer given right in the ad.

Also, at the end of the TVC, there was a similar white accident in Rio de Janeiro, and the second face of CLEAR Men, football player Vinicius JR, showed up looking very classy and attractive.

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One way that CLEAR Men’s advertising campaign connected with viewers was by using their love of spy films to solve crimes on modern online platforms. They also used this to show the problem of ‘dandruff’ in a new way. Simple to understand.

By making Erling Haaland and Vinicius JR its new ambassadors, CLEAR Men is proving that its goods are good. But what’s different this time is how the brand uses a funny tone and a humane image in the ad instead of the ostentatious male image that was used before.

Mr. Elsharkawy Mohamed, Vice President of the CLEAR Men Global Brand, said, “Both Erling Haaland and Vinicius Jr. made a name for themselves around the world with their legendary football feats.” This spirit fits perfectly with what CLEAR Men wants its customers to feel. We’re proud to be able to show off Haaland’s winning spirit and charisma as well as Vinicius Junior’s perfect style and unwavering confidence through this relationship.

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The two male players also talked about how happy and excited they were about their new positions.

As Erling Haaland says, “I’m so excited to begin this new project with CLEAR Men!” It was fun and challenging to take on the part, and I hope people enjoy it. This is the best way to work together! I’ve tried a lot of hair care products, and CLEAR Men is the best one for men’s hair and skin. “My hair isn’t going to get dandruff, oily, or itchy.”

Vinicius Jr. also said, “I’m excited to be a part of this brand partnership, and I’m proud to show my Brazilian roots and honour them.” That is the only way to do it. together with this “world’s number one men’s shampoo”!”

As part of a larger campaign called “360,” CLEAR Men is running digital and in-store ads like the TVC “CLEAR Men Apresenta: A Missão.” The brand also used a modern approach to the campaign by putting out introductory material on media before the main TVC instead of putting it out right away. Also, the style of content creation is appealing, and TikTok is used as the major platform for long-term interaction.