Rumoured to have signed with New Balance Football, 17-year-old Brazilian football star Endrick has been spotted on the pitch.

This sale is a crucial component of the brand’s aim to assist and encourage the upcoming generation of talented players. Endrick and Nike used to be partners. In February 2023, his contract with Nike expired, and he joined New Balance. Nike had six months to decide whether to renew his contract.

Welcome to the New Balance family, @endrick. #WeGotNow, says New Balance on X “Hey, welcome to the New Balance family, @endrick. #WeGotNow https://t.co/ZmdDpTWiGx” / X

Endrick assisted Palmeiras in winning the Brazilian top division and was called up to the Brazil national squad. He showed off a special pair of gold New Balance Tekela v4+ Low boots called “Accolade” to celebrate. They were custom-made for him.

ENDRICK, THE NEW BALANCE SIGNS TEENAGE SUPERSTAR

Because New Balance could provide Endrick a more significant and vital role than Nike, Adidas, or Puma, he decided to sign with them instead of the other companies. Endrick said in a statement that he was excited to be a part of the New Balance team and that he felt privileged to work for a company that shares his values on and off the pitch.

Some young football stars, like Bukayo Saka, Eberechi Eze, and Harvey Elliot, have been signed by New Balance and helped them grow. They’re putting money into the next crop of football stars.

Reports say that the deal will be made public in December of this year. Endrick will be at the company’s offices in Boston to see it happen.

ESPN says Endrick chose New Balance over Nike, Adidas, and Puma, who all wanted to sign him. People say the main reason is that New Balance was the only brand that worked with the player to make a signature shoe, even though other brands wouldn’t have done that.

Some young football stars, like Bukayo Saka, Eberechi Eze, and Harvey Elliot, have been signed by New Balance and helped them grow. They are investing in the upcoming generation of football players.

Reports say that the deal will be made public in December of this year. Endrick will be at the company’s offices in Boston to see it happen.

ESPN says Endrick chose New Balance over Nike, Adidas, and Puma, who all wanted to sign him. People say the main reason is that New Balance was the only brand that worked with the player to make a signature shoe, even though other brands wouldn’t have done that.