Adidas Z.N.E. collection, the brand’s most recent “sport meets style” release, was introduced with a campaign that “brings together next-gen faces from its global family,” featuring Tate McCrae, Noah Lyles, and England football star Jude Bellingham.
Alongside Paulo Dybala, football legend Alessia Russo from Britain, military craftsman Xochitl Gomez, K-Pop group BabyMonster, and Chinese snowboarder Su Yiming are also part of the mission.According to the organisation, this new lineup demonstrates how “everyone can stay connected through a shared love of football, sports, dance, music, and that’s just the tip of the iceberg, worldwide.” The new arrangement of hoodies, pullovers, jeans, t-shirts, and shorts offers “solace first fits” and takes on subtle variations in colour blocking. The dark equal stripes are meant to “represent the lines that interface networks and fandoms to motivate all to join through sport and that’s what culture” says about the collection.”My go-to for a really long time off is track pants and hoodies, and I’m about solace with a spotless, new look,” stated Jude Bellingham. “Patterns are truly changing, but what we keep seeing at the forefront of the present style are solace first looks affected and brought into the world from the game universe,” stated Aimee Arana, senior supervisor of active gear and preparation. Furthermore, as a show of solidarity—exactly what our goal set out to celebrate—our community is interacting with their friends by adopting these deeply ingrained style codes in the game’s way of life. “Every item in the assortment gives the wearer the freedom to mix and match in a way that reflects their unique personality and disposition, but through a coordinated effort to evoke harmony, whether in the stands cheering on a host group or racing to the battleground.” VIEW THE WHOLE COLLECTION