The new advertising campaign of the CLEAR Men shampoo brand features two of today’s top soccer stars, Erling Haaland and Vinicius Jr.

.

The TVC “CLEAR Men Apresenta: A Missão” was produced in collaboration with MullenLowe Singapore. In it, Erling Haaland and Vinicius JR play the roles of detectives tasked with solving the case.

Norwegian football player Erling Haaland plays a detective investigating the appearance of mysterious white patches left by many men. Featured are men haunted by hair problems and an evil “bald” crime boss who gives them bottles of “phony” shampoo. The solution given right in the advertisement is Erling Haaland with the CLEAR Men shampoo product.

Besides, at the end of the TVC there was also a similar white disaster sweeping across Rio de Janeiro and the second face of CLEAR Men – football player Vinicius JR appeared with an elegant and attractive appearance.

.

Exploiting the interest in watching spy movies to solve crimes on modern online platforms, CLEAR Men’s advertising campaign took advantage of it to create a connection with viewers, while also portraying the problem of “dandruff” in a unique way. easy to understand.

Choosing Erling Haaland and Vinicius JR as new ambassadors is CLEAR Men’s way of certifying the quality of its products. However, the difference this time is the way the brand integrates a humorous tone and humane image into the advertisement instead of the ostentatious masculine image as shown before.

CLEAR Men Global Brand Vice President – Mr. Elsharkawy Mohamed said: “Both Erling Haaland and Vinicius Jr. created global appeal with their legendary football feats. This spirit is completely consistent with what CLEAR Men wants to inspire in customers. Through this partnership, we are honored to highlight Haaland’s winning spirit and charisma as well as Vinicius Junior’s impeccable style and unshakable confidence.”

.

The two male players also expressed their joy and excitement with this new position.

Erling Haaland shares “I am so excited to start this new campaign with CLEAR Men! It was an exciting challenge stepping into the role and I hope people find it enjoyable. This is the perfect collaboration! I have tried many hair care products and CLEAR Men is the right choice when it comes to men’s scalp and hair. I don’t have to worry about dandruff, oiliness or itching.”

Vinicius Jr also said: “I am delighted to be a part of this brand partnership, and feel proud to represent and honor my Brazilian roots. There is no better way than that. in cooperation with this ‘world’s number 1 men’s shampoo’!”.

The TVC “CLEAR Men Apresenta: A Missão” is part of a 360 campaign involving CLEAR Men’s digital as well as in-store advertising activities. The campaign was also deployed by the brand in a modern way when instead of releasing it directly, the creative team used media to launch introductory content before launching the main TVC. Besides, the content creation also has an attractive style, taking TikTok as the main form to develop sustainable interaction.